SHARJAH RAMADAN FESTIVAL
SHARJAH 2020, UAE
Sharjah Chamber of Commerce and Industry
EXHIBITION SPACE DESIGN
Social Media Marketing Strategy | Marketing Campaigns
The Sharjah Chamber of Commerce and Industry (SCCI) organised the festival in cooperation with a number of public and private institutions in Sharjah. The festival hosted various activities and events that enhanced Sharjah’s status as a tourist destination in the region during Ramadan. The festival witnessed the participation of a number of shopping centres and retail stores in Sharjah. These stores and malls launched promotions and discounts that are up to 75 per cent off their original retail price, in addition to organizing draws for six luxury cars and other valuable prizes.
Veerflow worked side-by-side with SCCI to promote Ramadan Festival's programs which required defining cultural and social activities marking Ramadan. Our work was driven by achieving two goals; the first goal was to promote an event during Ramadan that enhances the lives of the emirate’s residents and visitors, which comes as part of the framework of the chamber’s commitment to the principles of social responsibility. The second was to stimulate various economic sectors, such as the hospitality and trade sectors, to help invigorate the emirate’s business community. Through our marketing campaigns and well-developed social media marketing strategy, we ensured that the festival attracts a record number of visitors from different nationalities to the emirate